Marketing Director
About the employer
This rapidly growing lifestyle hotel group comprises modern, stylish and high-end hotels in Europe and the US. A family-owned group, this is a highly sought-after company to work for. The group has exciting expansion plans, globally, with three new hotels acquired and opened so far this year!
About the role
- To create and execute the Marketing Strategy for the group.
- To lead, manage and develop the Marketing Team in the development, design and execution of the group website, digital marketing, social media marketing, promotions / packages, lead generation projects, print requirements and PR content.
- To support the commercial team with new hotel acquisitions and conversions to the brand.
- Update as and when required:
- Website
- Online Booking Platform / online tour operator platforms
- 3rd Party Agent / Association Websites
- Social media channels
- To work on the development of digital flyers, E-Newsletters, Database Management, general collateral as identified.
- Work to deliver given set of monthly reports for internal and external distribution.
- To plan, create content, develop and manage the group’s online social media platforms, particularly Instagram, Facebook, Instagram, Twitter and LinkedIn
- To keep abreast of competitor marketing activity / updates in marketing initiatives within the luxury sector and to be proactive in sharing new ideas for consideration.
- To work collaboratively with the wider sales and commercial teams and other departments across the group.
What we are looking for
- Group level hospitality, hotel or leisure marketing experience is essential.
- Proven successful marketing team leadership and development experience is required.
- Experience across the whole marketing mix if preferred.
- A proven track record of driving revenue through marketing activity is preferred.
- A creative, innovative and proactive approach is sought.
- A commercially aware, self-motivated, detail-focused and can-do proactive attitude is required.
- The ability to travel freely is required.
Benefits of the role
- Great salary and benefits package.
- The opportunity to work with a rapidly growing and exciting lifestyle hotel group.
- International hotel marketing exposure including the USA.
- To work with a progressive and forward-thinking company with highly regarded owners, a great team and a sought-after culture.
